The Digital Advertising Business is all about brand building on the Internet. It is a new technology that enables advertisers to run their advertising and marketing programs in a completely new way with much more control than ever before. By leveraging the power of social media, mobile access, e-commerce and location-based services, these advertisers can take advantage of new technology to increase consumer reach, increase sales and ultimately increase profit. For more details check here.
Digital advertising is all about taking advantage of new technologies to enhance your customer experience and attract new customers. One of Bruton’s latest ideas is to build a social media team to help advertisers use new technology and social networks to sell their products or make their campaigns more effective. He recently had a conversation with Peter Bright, VP of engineering at Brightworks. In the discussion, Bright and others at Brightworks discussed how advertisers need to focus on building new relationships, which can drive sales and profits for clients through the power of social media.
The Digital Advertising Business has come of age. Today it is not simply about old methods of brand building and reaching the masses. With the power of new technology and the ability to leverage our social networks, it has never been easier for the small businessman to increase his audience, reach new customers and increase his profitability. The first step for the advertiser is to leverage his current customer base by making use of digital advertising and the Internet to increase his reach and to increase revenues.