The doctors conundrum: doctors are considering or interested in moving into the “medical spa” market everywhere. Seduced by the media hype surrounding this hot new phenomenon, many doctors see the medical spa as a way to raise their revenue and eradicate their daily practice’s rising grind and countless headaches. At trade shows, they read about growth figures, see flashy new appliances, watch rivals appear, and fear that they can fall behind the times. They are eager to sign lease agreements, credit papers, and plenty of checks with a pen in hand to meet up with a crowd of knowledgeable entrepreneurs who know where the real action is. And the facts are, they’re correct. The natural evolution of cosmetic medicine is medical spas, and those who do not join the revolution will watch as their destiny is determined from the sidelines.Do you want to learn more? Visit The Aesthetic Loft
The precursor to a revolution is medical spas. The primary form of treatment has been through the hands and particular experience of a physician since Galen until now. But that’s developing. The default treatment approach is becoming technology-based. Technologies that substitute expertise and skills for a person are created in every market and time.
Lasers, IPLs, radio frequency, infrared, personal DNA testing, Pointe LiftTM, LiposolveTM, Clear2, PDT, telomere clipping, anti-aging drugs and a host of other developmental innovations promise to transform medicine in the same way as aviation has changed computers, jet engines, and GPS. Technology now allows a technician to conduct successful medical procedures (under medical supervision) and positions the physician in an oversight role instead of being the primary practitioner. Doctors would have more in common with astronauts than the Wright Brothers in the near future.
Yet changing technology provides physicians with very deep problems. Technology facilitates fast replication and scalability, causes overworked doctors to have an unimaginably steep new learning curve, and removes many of the barriers and defenses that doctors have relied on in the past. And it will just get worse.
Only remember this. The mix of markets in which Surface competes is enormous (40-50 billion per year and growing), highly fragmented (individual practitioner model), entirely new (technology-based), and free of any significant national players (yet). There are already very deep pockets looking at ways of leveraging this new marketplace. This new medical marketplace’s Wal-Marts and Home Depots are being developed.